The Amazon Kitchen Brand You Haven’t Heard Of but Will Totally Love

Amazon is one of our favorite one-stop shops for everything from groceries to cleaning supplies. But did you know that it’s also a great place to discover fresh, new brands for the kitchen and home? Cue: Goodful, which offers incredibly stylish, and affordable essentials for the kitchen and pantry, including a fun mix of stainless steel and ceramic cookware, reusable storage options, versatile small appliances, coffee and tea essentials, bakeware, and more. Plus, the curated line of kitchen must-haves is already backed with rave reviews and almost perfect 5-star ratings. Prices start as low as $5 and many of the items are currently on sale! We’ve rounded up a few of our favorite picks from the Goodful storefront below, but be sure to check out the full collection here.